Meta13 min read
How to Track the Facebook Pixel (And What It Misses)
I spent 10 years running a marketing agency before I built Trakt. Here's what the Facebook Pixel actually tracks, where it breaks, and how I fixed it.
Justin Wood
Meta
Facebook and Instagram tracking: the pixel, fbclid, and why Meta's conversion count never matches your CRM.
Start hereMeta attribution
Facebook and Instagram tracking: the pixel, fbclid, and why Meta's conversion count will never match what your CRM shows.
Pillar · Meta
How to Set Up UTM Parameters for Facebook Ads
Set up Facebook UTM tracking the right way. This guide shows how to build UTMs and connect Facebook ads to your CRM for real attribution.
Meta10 min read
Meta7 min read
The Complete Guide to Tracking Facebook Campaigns in 2026
How to begin Facebook ad tracking in 2026 by preserving UTM data, fixing CRM attribution, and connecting Meta campaigns to closed revenue.
Justin Wood