Meta13 min read
How to Track the Facebook Pixel (And What It Misses)
I spent 10 years running a marketing agency before I built Trakt. Here's what the Facebook Pixel actually tracks, where it breaks, and how I fixed it.
Justin Wood
Justin Wood
FounderJustin is the founder of Trakt. He spent a decade running tracking and attribution for B2B clients before concluding that the problem was never the reporting layer, it was that the source data died somewhere between the ad click and the CRM. Trakt is the tool he wanted for that job.
7 articles
Meta7 min read
The Complete Guide to Tracking Facebook Campaigns in 2026
How to begin Facebook ad tracking in 2026 by preserving UTM data, fixing CRM attribution, and connecting Meta campaigns to closed revenue.
Justin Wood
CRM & Attribution4 min read
Lead Tracking Software That Doesn’t Break Your Brain (or Budget)
Lead tracking software shouldn’t be complex or expensive. Learn how small teams can track full-funnel attribution from first click to closed deal, without spreadsheets, CRMs, or guesswork.
Justin Wood
CRM & Attribution4 min read
Best Lead Tracking Software for Smarter Attribution
Compare the best lead tracking software for accurate attribution, cleaner UTMs, and revenue clarity, without CRM guesswork.
Justin Wood
CRM & Attribution2 min read
Your Full Funnel Attribution Is Broken
Funnels leak revenue. Trakt tracks full funnel attribution from first click to closed deal.
Justin Wood
CRM & Attribution5 min read
Why Attribution Shouldn't Be an Afterthought
Marketing attribution is the foundation of revenue measurement. Learn why attribution fails and how to automate it from click to close.
Justin Wood
CRM & Attribution7 min read
Marketing Attribution Made Simple
Marketing attribution is how you stop throwing budget into the void. It’s the process of figuring out which marketing actions actually led to a sale, signup, or qualified lead.
Justin Wood